B2B (Business to Business), also known as e-biz, is a process that allows conducting business activities between two or more companies or legal entities. It is defined as the exchange of products, services and information (aka e-commerce ) between businesses, rather than between businesses and consumers. An example would be that of an importer of computer equipment selling their goods to retailers, who further sell those goods in their retail stores.
In addition to the B2C portal, B2B portals nowadays form the basis for the e-business, i.e. business conductedover the Internet. This new strategy has led to a faster and better quality response to the customerdemand. Furthermore, the geographical distance of business entities has ceased to be a limiting factor in participating , and gaining customers, in the global market.
In general, it is used to improve efficiency of companies with the aim of: